WMC Group has announced the implementation of a new business model for its New Zealand vehicle distribution operation.
This will boost its operations across the Tasman with the appointment of leading commercial vehicle organisation, the Wheelans Motor Group, as master franchisee for that country.
The new arrangement, effective from July 1, is a positive move that will enable WMC to increase the sales reach and penetration for its Higer and JAC brands in New Zealand providing strong existing infrastructure, expertise and customer service via the Wheelans Motor Group and the existing dealer network.
Phil Wheelans will take direct control of the Higer and JAC master franchises in New Zealand, while the separate but wholly owned Phil Wheelans Truck and Van Sales will continue selling and servicing Fuso trucks and other brands under separate management.
According to WMC Group managing director Jason Pecotic, the move will enable the company's commercial vehicle brands to be taken to the next level in New Zealand.
"New Zealand is a relatively small, but still important market to us and the appointment of Phil Wheelans and his team at Wheelans Motor Group as master franchisee will ensure we have the infrastructure and the personnel on the ground to service all of our current and potential customers properly," said Jason Pecotic.
"Wheelans Motor Group, with operations throughout the north island, has shown in the short time it has been a dealer for WMC that it has the level of commitment and expertise needed to make Higer JAC or any other brands we bring to NZ a success," he added.
"Wheelans expertise in the NZ truck and heavy transport business has already proven invaluable to WMC particularly in terms of localisation input," he said.