A LARGE chunk of Tourism Queensland's annual budget will be directed at the backpacker market in 2013, chief executive Anthony Hayes said yesterday.
Although the budget is not due for release until September, Mr Hayes said plans were already under way to entice international tourists to Queensland.
He was speaking at the Backpacker and Youth Industry Conference at Novotel Twin Waters Resort.
More than 85 interstate and international suppliers and distributors met as part of the seventh annual conference.
Tourism Australia managing director Andrew McEvoy said the meeting aimed to provide delegates with a look into the hot topics of distribution and commissions, the reform of the Working Holiday Visa and the emergence of Asian markets.
"Backpackers represented just under a third of total international arrivals in 2011," Mr McEvoy said.
"These people tend to stay for long periods, which is great in terms of the tourism dollars they spend here. And they also have a wonderful appetite to explore our country, which is great for dispersal."
The conference continues today.