Steve Pace is the head of CQUniversity's digital media program.

He shared his tips for businesses looking to break out into the online sphere.

1. Create a Facebook page: This is a good start. Try to post likeable content to your business page, instead of traditional marketing messages. Post things like discounts, practical suggestions and tips for the line of work you're in.

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2. Use Google Analytics to monitor your page.

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3. Make sure your site is mobile friendly by talking to your web designer about responsive design.

4. Create a YouTube channel. This can be handy if you can give demonstrations on things that might be difficult to explain.

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5. Take a look at the new business models created by digital media focused companies like Airbnb. Studying those models can give business owners ideas they can implement too.

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