CATCHING up with old friends could be as easy as an iPhone, a beautiful backdrop and a Facebook account.

Entries are starting to pour in for Sunshine Coast Destination Ltd's Vacation Migration Campaign competition to win a $10,000 holiday to the region.

The peak tourism body is asking locals to film a video at their favourite spot, post the footage on Facebook and nominate a friend in another state or country to come visit the Coast.

The campaign is aimed to build word-of-mouth interest in the area and promote the region's stunning backyard to the world.

"We want this to go global," SCDL chief executive Simon Ambrose said.

"Word of mouth is so important these days. Aspirational travel plays a big part of the way people choose a holiday, so social media is really important in that respect.

"Now that the weather has warmed up and the rain is gone, it's a good time to get out and about and film those videos."

The competition forms phase two of the Vacation Migration campaign following its launch late last year.

Since the launch in October, six million Australians have seen the Vacation Migration advertisements, including 120,000 online views.

The $1.5 million dollar campaign has since moved into the social media space and locals can be part of that process.

The winner of the Vacation Migration video competition will win flights for four friends from anywhere in the world to the Coast, plus seven nights of accommodation. The video-creator wins a Go-Pro.

For details, visit http://www.visitsunshinecoast.com.au/nomination

- MEGAN MACKANDER