Ross and the 3 Rs
TRIPLE R have 64 rigs running up and down the east coast of Australia. The company is Australian owned and run by Ross Cooper.
For a company that makes its living getting rid of other people's garbage, one can't help but be impressed by the shine and sparkle of the company's rigs.
Triple R's head depot is in Footscray with bases in Bendigo, Cowra, Sydney, Dubbo, Port Macquarie and Clontarf in Brisbane. Another depot in Roma is imminent.
The Triple R logo in bright yellow and draped across the bonnets of the company's signature maroon colouring is highly visible and the trucks are nothing short of immaculate.
"Well, they are our shopfront," Ross said.
"We don't have an office where people come to our front door like a bakery or a supermarket. This is what people see when we do the job. "If we keep them clean it helps to show the industry in a better light. It brings respect.
"We believe that we get a fair bit of work because our trucks are clean, don't blow smoke and because our drivers are professional and friendly in the way they go about their job."
Every one of the rigs carries a name.
Each of the rigs in the fleet is dedicated to a handicapped child and every child receives a gift from Triple R at Christmas.
"We've been doing it now for about six years," Ross said.
"We take them for a ride in the trucks and all that. Some of the kids are so handicapped that they don't know where they are.
"But they get up in the truck, pull the horn, play with the steering wheel, flick all switches up and down and have a ball.
"It's a good thing and its soul food for the drivers."
Ross' background is not in trucking.
"Dad was a dairy farmer," he said.
"He then went on to be a chiropractor and a naturopath.
"This is however, a family business with my younger brother Nigel running New South Wales."
Ross' wife Linda is also involved in the company.
Triple R stands for Recover, Recycle, Reuse.
The words might also apply to some of the young men helped by Triple R's commendable extracurricular efforts.