Rolls-Royce's Asia-Pacific regional director Paul Harris has plans to expand the dealership network to Queensland.
Rolls-Royce's Asia-Pacific regional director Paul Harris has plans to expand the dealership network to Queensland.

Rolls-Royce has its eye on cashed-up Queenslanders

COULD a resource magnate be the next Kyle Sandilands or John Laws?

They don't even need the velvety radio tones or a poison tongue.

Rolls-Royce wants to expand its operations into the Sunshine State to tap into those with deep pockets and exquisite tastes.

But a cashed-up mining sector is not the only industry in the sights of Rolls-Royce.

Paul Harris, the Asia-Pacific regional director for Rolls-Royce Motor Cars, said he was well aware of the state's three other key pillars in agriculture, tourism and constriction, and there was strong interest from Queensland.

There are currently just two Australian dealerships, including Melbourne and Sydney, but Brisbane and Perth outlets will expand that number to four during 2013.

Mr Harris said he was undertaking a "stringent and strict evaluation process" taking into consideration the application, business plan, location and connection to customer types.

He expects to finalise the dealership within the next six-12 weeks and open a Brisbane Rolls-Royce facility in the second half of next year.

While there are Rolls-Royces on Queensland roads, servicing is only conducted by a qualified technician at a Gold Coast BMW dealer.

Mr Harris would not be drawn on sales expectations, but said "the business needs to be a success" and he would expect double digit sales annually once the dealership was in place.

"We have seen a healthy response to our new Phantom Series II family and over the last two years, the Ghost family," he said.

The brand launched an updated version of its flagship Phantom line in Melbourne last week.

Rolls-Royce markets the Phantom as the "pinnacle super-luxury car". The Series II will cost customers between $855,000 for the base sedan and $1,075,000 for the Drophead Coupe.

They can choose between 44,000 colours although there is only one powerplant  - a 6.75-litre V12 pumping out 338 of the smoothest kilowatts you'll find on the road.

General manager, sales and marketing for the Asia Pacific, Daniel Balmer said, "Firstly, we have noticed that demand for our cars has come from all round the country, and we have reached a tipping point where there is now a business case for suitable partners to establish new bases for us in key locations.

"Secondly, the average amount of Bespoke currently ordered through our Australian dealerships on each Rolls-Royce motor car is one of the highest in the world. Servicing these increasing requests requires a commitment to showrooms and sales consultants who know how to tailor a motor car to our customers' expectations," he said.

Phantom model 2013 Model Year* pricing:

Phantom A $855,000

Phantom Extended Wheelbase $990,000

Phantom Coupe $995,000

Phantom Drophead Coupe $1,075,000

*Drive away prices inclusive of on road charges i.e. stamp duty (variable based on state stamp duty charges, examples based on NSW stamp duty charges), Registration and Compulsory Third Party Insurance. The starting prices quoted are highly dependent on customer specification. Each Rolls-Royce is built-to-order and unique.

Australian country music star's tribute to our hay icon

Australian country music star's tribute to our hay icon

Sara Storer pens song for the Runners

TruckSafe delivers on fuel tax credits

TruckSafe delivers on fuel tax credits

Accredited for fuel tax credits now

'The nation will stop without us'

'The nation will stop without us'

TRUCKING is an essential service, let's get it recognised as such.