UPDATE 4.40PM: The Bruce Hwy at Glasshouse Mountains has been reopened to south bound traffic following a fatal crash earlier today.

A man died after the semi-trailer he was driving south left the road and rolled down an embankment.

The male driver, believed to be in his 40s, died at the scene.

The road was closed and traffic was diverted down Steve Irwin Way.


View Sunshine Coast fatals 2012 in a larger map


Watch out for 'silly' motorists

Watch out for 'silly' motorists

Big Rigs readers have their say

Simple roundabout road question causes fiery debate

Simple roundabout road question causes fiery debate

Seems many drivers just don't get roundabouts.

Mercedes-Benz unveils GLS flagship SUV

Mercedes-Benz unveils GLS flagship SUV

Mercedes-Benz says this is “the S-Class of SUVs”.