AUSTRALIA'S favourite winter playground is acknowledging the change in customer needs by introducing creative new products and also adopting online pricing that provides flexibility and great value for its customers; a first for the snow industry in this country.
After a season of firsts in 2011 with the successful introduction of MyRide ticketing, Dashboard stats tracking and the revolutionary new Freedom Pass, Perisher continues to embrace innovation to meet customer demands.
Perisher's new pricing allows guests to compare seasonal prices, bundle and pre-commit to products from the comfort of their home, saving time and money on over the counter purchasing.
Combined with accommodation bookings, guests can now make significant savings on-line and take advantage of new products and benefits, providing greater flexibility throughout the resort.
For the first time, customers can purchase a five day lift ticket that can be used over seven days with the option of adding lessons to any day/s they wish both over the counter and on-line. Extra products that can be included are equipment hire, Perisher Kids programs and Skitube travel.
In addition to this, Perisher is offering fantastic Early Bird deals for a limited time. Customers looking to book their holiday on-line before May 31 can receive a saving of up to 30 per cent off lift tickets, lessons, Perisher Kids programs, Skitube travel and equipment hire.
Perisher CEO Peter Brulisauer said: "We are aware that consumer behaviour is changing. Our flexible pricing will appeal to new and existing customers alike, encouraging them to plan their snow holiday to suit their individual needs.
"Our early bird offers are also a way of helping our customers realise that, by planning in advance, they can get some great deals and make the most of their time skiing and snowboarding."
So far the new initiative appears to be working with unprecedented interest resulting in record breaking pre-season accommodation bookings and strong on-line product sales at Perisher to date.
Current offers at Perisher include:
• Early bird prices - save up to 30 per cent online when you buy before May 31;
• Five for four - ski and stay for five days and only pay for four (available until the March 15);
• Free afternoon of lift access on all 3+ Day Lift Tickets and Beginner Lift & Lesson packages; and
• Great savings on three and four day midweek packages during July and August.
For more information see Perisher.
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