A TOP official has said lawyers worried about ambush marketing undermining Olympic sponsors will not instigate checks on players' underwear prior to games.
Denis Oswald, a senior member of the International Olympic Committee, said examining pants and vests for illicit logos would be impractical.
But he warned that players would face fines from sporting authorities if they lifted shirts or dropped shorts to reveal unauthorised advertisements.
In June, Arsenal and Denmark striker Nicklas Bendtner was fined by football governing body UEFA and banned for a game after exposing underpants bearing the name of bookmaker Paddy Power during the European Championships.
Mr Oswald said lawyers and organisers were aware of the risks.
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