LOCAL HERO: The new Kenworth T360 is a prime example of the tech the 2021 event aims to celebrate.
LOCAL HERO: The new Kenworth T360 is a prime example of the tech the 2021 event aims to celebrate. voss photography

New showcase on 2021 calendar for truck OEM's

THE Australian Truck Exhibition and Technology Symposium is the exciting new industry event and exhibition to be staged in 2021, providing participating truck OEMs with the perfect platform to showcase and share their latest offerings and technological advancements, say organisers. 

Developed by the Truck Industry Council (TIC), the event has been established to deliver the 'good news stories' around the positive contributions of the Original Equipment Manufacturers' products to road safety, the environment, and the economy.

Built around the TIC's core message of: Today's Trucks: Safer Greener Essential, the technological advances in truck design will be the key theme of the event, with new-gen technology like AEBS, Euro VI, vehicle autonomy, connectivity and alternative power systems all set to be showcased.

"These are exciting and progressive times, and we are very much looking forward to this event and the opportunities and benefits it will provide for our members,” said Tony McMullan, CEO of the Truck Industry Council.

"The concept of the Exhibition and Technology Symposium allows for an engaging and interactive format and will satisfy the needs of those OEMs looking for a more focused environment to demonstrate and celebrate recent and future innovations.

"It will be a world class event of international standing, designed to inform existing and potential customers about current and future product offerings from TIC members, and for members and exhibitors to conduct and generate business.”

Projected to have a strong focus on B2B, the emerging B2C and E-commerce sectors, the event is being seen as an opportunity to update and educate customers, the public, government policy decision makers, regulators and other key industry stakeholders.

"The symposium component of the event will be an opportunity to inform a wider audience on the state of the industry and the technological advances being made, what these mean for the public, government and operators alike, and of course it will also be a forum to engage in healthy debate and discussion on a wide variety of important industry issues,” Mr McMullan said.

The interface necessary between the truck OEMs when introducing new technologies and the development of policy and regulation by Government on behalf of the public will be another component of this Symposium discussion, as will the need for incentives to encourage the modernisation of the Australian truck fleet.

To date, the majority of truck OEM's have shared their support for the initiative, as have key industry stakeholders. 

The TIC has called for expressions of interest for the organisation and management of the new event, which it hopes will become the industry's premier biennial event and exhibition.

Submissions close on May 31, 2019.

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