TOURISM in Rockhampton has gone mobile with the release of an iPhone app to promote the Capricorn Region to tourists.
Central Queensland is the first of 14 regions expected to launch a new app.
Capricorn Enterprises CEO Mary Carroll said the new marketing tool would help tourism operators reach a larger audience.
"The enormity of spreading the word (with this technology) is quite phenomenal," she said.
Ms Carroll said the app would give tourists access to important information 24 hours a day, seven days a week.
"It allows the (users) to locate attractions, events or tours when they're here or when they're coming here," she said.
A new four-year Destination Tourism Strategy (DTS) was also launched at the event and Ms Carroll said the plan would help better promote the Capricorn region as a must-see destination.
"It sets a plan for us in regard to our way forward," she said.
Speaking at the launch in Rockhampton, the Minister for Tourism Jann Stuckey MP said although the new plan was a step forward for tourism it may be overshadowed with negative fall out from the new Carbon Tax to be introduced later this year.
Key points of the new destination strategy include:
- Focus on increasing visits;
- Ensuring product development occurs for key destinations;
- Up-skill small operators to help grow their business.