7.57PM: THE DRIVER of the truck which caught fire on the Bruce Hwy this morning pulled over after noticing flames and smoke coming from underneath the prime mover, according to a Queensland Police spokesman.
The spokesman said the driver attempted to put out the flames with a fire extinguisher, but they spread too quickly and he was unable to save the vehicle.
The truck was hauling two trailers loaded with groceries and had left Childers at 4.15am.
The highway is now open to traffic.
Observer reader Paul Viles took this video around 6.30am:
10.49AM: THE FIRE which engulfed a truck on the Bruce Hwy this morning has been extinguished.
A towing vehicle has arrived and a bobcat and dump truck are assisting in clearing debris from the scene.
One fire crew remains near the burnt-out truck and is monitoring the situation to ensure the truck doesn't reignite.
The highway's northbound lane is still closed to traffic while the debris is cleared.
Police have called in traffic control officers to assist them with managing the situation.
Keryl Wood took this incredible video of the fire as emergency services arrived on the scene earlier this morning (posted with permission):
8.04AM: THE driver of the truck which caught fire on the Bruce Hwy this morning managed to escape the vehicle with no injuries.
Police are directing traffic through the southbound lane, alternating in both directions, however anyone hoping to drive past the incident should expect significant delays.
A Queensland Police spokesman said there was no timeframe available yet as to when the highway might be fully reopened, but he estimated it may be several more hours.
7.44AM: A TRUCK is fully ablaze on the Bruce Hwy and has been burning for over an hour and a half, according to Queensland Fire and Emergency Services.
The truck is sitting partially in the northbound lane near the Tannum Sands turnoff at Benaraby.
The highway's northbound lane has been closed, though the southbound lane is being opened intermittently to traffic, according to a QFES spokeswoman.
Police are conducting traffic control at the scene.
The incident was initially called in as a grocery truck fire around 6.30am, but due to the advanced stage of the blaze firefighters have been unable to confirm this.
Four fire crews are currently on the scene.
This is a developing story. Updates to follow as details emerge.