Iveco gets rights to sell International trucks
IVECO will once again sell International trucks in Australia.
Yesterday Navistar and CNH Industrial made a joint announcement confirming that Iveco, a brand of CNH Industrial, had been appointed the sole distributor of INTERNATIONAL® Trucks in the Australian market.
The announcement ends months of speculation about the framework within which International would return to Australia, after initial plans were outlined by Navistar Inc at the 2015 Brisbane Truck Show.
While the specific operational details are still being finalised, the significance of the return of International to Australia is heightened by the tie-in with Iveco and its Dandenong manufacturing facility in South-east Melbourne.
The return marks a homecoming to the location where thousands of International commercial vehicles were manufactured and or assembled from 1952-2001.
The DNA still runs deep today with the current Iveco ACCO range sharing its lineage with earlier ACCOs developed under the International brand.
Several models, like the ProStar, are being evaluated in an effort to ensure that the brand is strongly promoted and supported from the outset.
In commenting on the agreement, CNH Industrial Executive Managing Director for Australia and New Zealand, Ray Osgood, said he was extremely pleased to have established a partnership with Navistar Inc. for the distribution rights.
"International has an incredible heritage in Australia, dominating the commercial vehicle market for several decades - there remains a lot of passion for the brand here today, and it still has a lot of equity in this market,” Mr Osgood said.
"CNH Industrial is extremely excited at the prospect of partnering with Navistar in reintroducing the iconic International Trucks brand to Australia. Our operational experience within Iveco and the obvious synergies and history between the two brands will provide notable efficiencies as the International range is introduced in the months ahead.
"We see the arrangement to be mutually beneficial with the International product range primarily consisting of conventional cabs, complimenting Iveco's strength in cab-over truck models.”
Navistar Sr. VP Distribution & Export, Mark Belisle, said the company had taken extensive due diligence in evaluating and pursuing the best course of action for the return of International Trucks to Australia.
"Despite not having sold here for a number of years, 'INTER' is still entrenched in the Australian market and remembered fondly by fleet operators, this enthusiasm for the marque was also highlighted at the 2015 Brisbane Truck Show with both the ProStar and LoneStar display trucks capturing show-goers' imaginations,” Mr. Belisle said.
"Of course the return of a brand to Australia that is so well regarded, deserved a detailed plan befitting of its standing here, and that meant establishing a partnership with a company that was well equipped to assist in properly relaunching in the local market”.
"In CNH Industrial we've found a partner with the necessary credentials and industry experience to help Navistar meet its goals here. The close history between CNH Industrial's Iveco brand and International is not lost on us either, it adds an element of emotion to the partnership”.
"We look forward to the months ahead and bringing some exciting new International vehicles to market.”
INTERNATIONAL Trucks History - Australia
- 1912: INTERNATIONAL Harvester company of Australia Pty Ltd is formed
- 1949: Local INTERNATIONAL truck manufacturing and assembly begins in South Melbourne
- 1952: INTERNATIONAL manufacturing facility opened in Dandenong, Melbourne (now owned and operated by Iveco Trucks Australia)
- 1955: Army 4x4 production began
- 1961: Anglesea proving ground established to help development of extended truck lines
- 1961: AACO production began
- 1965: New facilities added to Dandenong works - capacity is almost doubled
- 1972: ACCO A is released
- 1982: INTERNATIONAL Harvester experiences global financial concerns - Receiver Manager appointed in Australia
- 1985: INTERNATIONAL Harvester becomes International Trucks Australia Ltd
- 1992: Iveco acquires INTERNATIONAL Trucks Australia Ltd, including Dandenong manufacturing facility and ACCO model range
- 1997: 200,000th INTERNATIONAL / Iveco unit manufactured at Dandenong facility
- 2001: Company name officially changed to Iveco Trucks Australia Ltd
- 2004: Relaunch of INTERNATIONAL 9000 Series in Australia, assembled at Dandenong
- 2006: INTERNATIONAL 7600 introduced
- 2017: INTERNATIONAL Trucks to relaunch in Australia