It's time for a new millennial message
MY FRIENDS in WA had it right this week when they said it's time to go back to grassroots and rethink the message.
They were talking about the driver shortage in the state and how they were going to redress the problem before it was too late.
Somewhere along the line, it seems the youngsters of today just don't see driving as an exciting career.
When I read the amazing stories of bravery and courage that we have in this week's paper, it's hard to fathom why more aren't lining up to be part of this incredible industry.
Stories like the one of Amy Dunbar (see page 15), the 28-year-old from Penrith who had her leg crushed by a slab of concrete.
Yet, just months later she's behind the wheel, a true inspiration to anyone who's had a knock in life and struggling to get back on their feet.
Then there is the story of humble hero Brendan Farrell, who had the most devastating news imaginable this week (see page 14) but remains unwavering in his quest to help drought-striken farmers.
Factor in all the tech advancements, and you'd think the 20-somethings would be beating down the door.