Iconic song helps celebrate 100 years of Mack Trucks
MACK Trucks is launching its Driving Australia Forward campaign to the iconic Jimmy Barnes' hit, Working Class Man.
Mack Trucks are proudly built in Australia and the Driving Australia Forward campaign celebrates the hard working men and women who have helped build the Mack brand over the past 100 years.
The campaign also celebrates the role of truck drivers and the trucking industry in shaping modern Australia.
Road freight is a vital cog in Australia's economy, delivering everything from food to construction materials.
The trucking industry has helped shape our mining sector and made possible some of Australia's largest infrastructure projects.
Dean Bestwick, Vice President of Mack Trucks in Australia said, "We are proud to feature the iconic song, Working Class Man to help celebrate 100 years of Mack, as well as the contribution the trucking industry has played in building Australia.
"Australia relies on road freight. This campaign is a chance to celebrate the unsung heroes who drive the highways, from the outback to the cities, to keep the country moving."
Without the trucking industry, Australia would soon grind to a halt.
The industry's contribution to the nation's economy is growing, with forecasts showing an increase in demand for road freight over the coming decades.
"Mack Trucks, with its Australian production facility and comprehensive network of service centres, is well placed to meet any future growth in road freight," Mr Bestwick said.
"However, as an industry we need to work together to look at solutions to issues such as driver shortages.
"Our Driving Australia Forward campaign will hopefully get people talking about the vital role trucking plays in the economy and help attract new 'working class heroes' into the industry."
The full Driving Australia Forward video featuring the song, Working Class Man can be viewed here.