STEP aside, Fifty Shades of Grey, there's a new name in steamy fiction.

Enter Destined to Play, the first in a three-book series that has seen first-time Australian author Indigo Bloome land herself in the position of a six-figure book deal.

The first in the Avalon trilogy may be Australia's answer to the Anastasia Steele plot that has blown open the hunger for erotic fiction - and Destined looks set to please those who enjoyed the escapism afforded by the raunchy BDSM of Fifty Shades.

The book is being "rushed" into print after pre-orders in iTunes saw the title, announced on May 24, shoot straight to 7th on Apple iBooks bestsellers' chart.

It debuted at number two in the romance category and went on sale on July 1.

Read more at Brisbane Times