TWO of the fastest road-going cars ever produced have stolen the spotlight at Europe's largest motor show.
Ferrari and Lamborghini's latest exploits are currently shining in Geneva.
The oddly named LaFerrari - literally translated to The Ferrari in English - is the latest addition to the new-age breed of hybrid-powered hypercars. In typical Ferrari style it produces more power and accelerates faster to 300kmh than either the McLaren P1, which was also revealed in final production trim at Geneva, and the Porsche 918 Spyder that's due to hit the road in September.
It even outpaces Lamborghini's wild Aventador-based Veneno that was revealed the day before, but misses out on the Porsche's and McLaren's ability to run under full electric power at low speeds.
Instead, Ferrari claims its successor to the Enzo is as close as you can get to a Formula One car with number plates.
"We chose to call this model LaFerrari because it is the maximum expression of what defines our company - excellence," said Ferrari President, Luca di Montezemolo.
"Excellence in terms of technological innovation, performance, visionary styling and the sheer thrill of driving. Aimed at our collectors, this is truly an extraordinary car which encompasses advanced solutions that, in the future, will find their way onto the rest of our range, and it represents the benchmark for the entire automotive industry."
At the heart of the LaFerrari is an upgraded version of the company's 6.3-litre V12 also found in the F12 Berlinetta. With an increased 13.5:1 compression ratio and numerous internal modifications, it alone produces a staggering 596kW of power at 9000rpm - and can achieve a maximum engine speed some 250rpm higher - while peak torque of 700Nm is reached at 6750.
Lamborghini will only sell three of the 355kmh Veneno two-seaters.
Based on the V12-powered Aventador, the Veneno - which is expected to sell for about $4.5 million - gets a 552kW 6.5-litre V12 capable of launching the carbon fibre-bodied supercar to 100kmh in just 2.8 seconds.