Drake's models prove popular a decade on
OF ALL the new models and product releases at the 2019 Brisbane Truck Show, it would be fair to say the biggest crowds were drawn to Stand 127 at the Brisbane Convention and Exhibition Centre, where the team from Drake Collectables presented a number of new die-cast model releases as they celebrated 10 years of operation.
At the 2009 Brisbane Truck Show, Drake Trailers dipped their toe in the die-cast model waters with plans to release a 1:50 model of a Kenworth T908 with a 2x8 dolly and 4x8 trailer in a number of Australian company liveries which was a hit with model collectors both in Australia and overseas.
In the years since, the Drake Collectable name has grown to where it is regarded as one of the pre-eminent brands in die-cast models worldwide, with the product line ranging from Kenworth, Volvo Mercedes and Mack prime movers through to a variety of Drake and Freighter trailers.
Bruce Hay has headed the Drake Collectables operation since its inception and has overseen the expansion of the Drake Collectables range worldwide, and at the Brisbane Truck Show reflected on the journey so far.
"I never thought that 10 years ago at our little booth at the RNA Showgrounds when we released the T908 we would be where we are today,” he said.
"You always hope you're on a winner and we now have a worldwide distribution network and we are recognised as one of the world's premium model makers and our range is growing.”
The list of releases at Brisbane was extensive, starting off with a special 10th Anniversary Kenworth T908 Prime Mover, along with an Anniversary T908 Combination 2x8 dolly and 4x8 trailer in a special
Drake blue and Orange livery.
With only 350 of each model produced, the first 100 of each were quickly snapped up on the Friday of the show by collectors.
Other products released included the Maxi-Trans Ezy-Liner tautliner and the O'Phee Boxloader Container trailers along with Drake ballast Boxes in a number of company colours.
"We have also partnered up with WSI Models in Europe and have been doing some projects together,” Bruce said.
The WSI/Drake partnership will see a range of F-Model cab over Macks released in the future, with a left-hand drive Mammoth (Mammoet) example on display in Brisbane.
In 2019 the most eagerly anticipated release by collectors was the Kenworth T900 Legend, with the model mirroring the 1:1 scale T900 Legend #1 which was the hit of the show for PACCAR back in 2017.
Drake auctioned the first model off on auction site eBay, with the proceeds of the auction going to the Cancer Council.
After some spirited bidding the model sold for $4000, eclipsing the previous best in 2017 when a Kenworth C509 "Braitling” was auctioned off raising $3650 for Legacy.
Future release liveries for the T900 Legend include examples from Muscat Haulage, Bowers Heavy Haulage, Membrey's and SMC Heavy Haulage with all models bound to be quick sellers.
Given the success of the journey over the last decade, the next 10 years are looking promising for the team from Drake.
"We have a huge following throughout the world, and we have some real exciting stuff planned for the future,” Bruce said.
Check out the Drake range at thedrakeshop.com.