AUSTRALIAN rugby icon Nick "The Honey Badger" Cummins is busier than a one-armed bricklayer in a housing boom as he hunts for his lost GoPro at Double Island Point this afternoon.

The 29-year-old Western Force star has this afternoon put a call out on Facebook, asking his loyal followers to keep an eye out for his pocket-sized camera on the beach.

"G'day lads, i lost my gopro at Double Island Point, it has a fluro yellow mouth mount," he said.

"If someone finds it plz dm me on Facebook or insta and the nights on me. The content is valuble to me, rewards will be given cuz its christmas. Take care, badge."

The post has been like more than 2500 times and shared more than 300 times on social media in just one hour.

Cummins rose to popularity for his quirky post-match interviews, in which his laconic Australian personality comes bursting into people's homes.

He then followed it up with a series of television ads for Tradie Workwear's underwear, with a series of one-liners including "does your set-up feel like it's gone 12 rounds with a goanna in a camp oven?" and they're "tippie-top shelf, the real McCoy, fair dinkum, get 'em on ya".