MORE than 80% of consumers prefer to buy Australian produce to support farmers, a survey conducted for horticultural group Ausveg has revealed.
The research also showed 67% of consumers surveyed would be willing to pay a little more for Australian produce.
Ausveg communication officer Hugh Gurney said the research showed Australian consumers recognised the contribution of the nation's farmers.
"What the research is showing is that contrary to popular opinion that price always wins out, the consumer is actually willing to pay more for Australian-grown product," he said.
"It is heartening to see the level of community support for the individuals and families that make up our local vegetable growing operations.
"The research indicates that consumers have a preference to support Australian farmers and want the peace of mind that the food that they feed to themselves and their families comes safely from Australian farms."
The study found that only 11% of Australian consumers did not care if the fruit and vegetables they bought was imported or produced in Australia.
The research involved a survey of 907 grocery buyers and was conducted by market research company The Klein Partnership.