Celebrating a major gong in this year's PANPA awards are Chronicle marketing team members Kristy Hayes (left) and Stacey Hixon.
Celebrating a major gong in this year's PANPA awards are Chronicle marketing team members Kristy Hayes (left) and Stacey Hixon. Bev Lacey

Chronicle marketing team on carnival high

THE Chronicle's marketing team is usually running on a high in the lead-up to carnival, but this year the team is positively exuberant.

Between organising this year's Chronicle Garden Competition, they picked up a gong in the prestigious Pacific Area Newspaper Publishers' Association Awards in Sydney.

The award was for the Best Cause-Related or Community Service Campaign, which went to The Chronicle's marketing team for its Herculean efforts in organising the annual garden competition and souvenir guide.

Marketing assistant Kristy Hayes said The Chronicle had run the competition for the past 67 years.

"It is The Chronicle's biggest branding event of the year with over 30,000 visitors to our grand champion garden alone, providing engagement with the wider community through newspaper, online and mobile," she said.

"This is also a huge boost to the local regional economy, with visitors coming from far and wide, including many overseas visitors, to see the prize-winning gardens."

She said a massive focus of the annual campaign was the gardeners themselves, whose hard work made the competition the success it is today.

The Chronicle's features department also picked up a gong for Best Single Advertisement for a Client, thanks to its work with Oakwood Apartments.
 


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