JEFF Boyle's message is clear - drivers need to stop more often if they want to avoid fatal accidents.

Mr Boyle and his wife Judy own Whitsunday Funerals and Crematorium in Proserpine and see first hand what effects a fatal car accident has on a victim's loved ones.

"When there is a fatal accident, the bodies come to us and we do the full process including identification for the family," Mr Boyle said.

"It can be a very traumatic time."

Recently, Newhaven Funerals in Mackay took their message to the roads, erecting confronting billboards across the region.

Mr Boyle said the billboards were "tacky" and, if anything, another distraction for drivers.

"They're confronting and distracting and the last thing you want to do is take people's eyes off the roads," he said.

"I'd rather put that money, if it was available, towards driver revivers for free coffees and facilities."

"People need to learn to slow down but signage is not doing it. They need a reason to stop."

Mr and Mrs Boyle have been fighting for three years to implement a driver reviver station in the Proserpine area.

"There are no stations between Mackay and Bowen where you can stop and get a free coffee and refresh," he said.

"There's always accidents just before and just after Proserpine so we need something if we want to save drivers."