Big Rigs still strong
IN a time when major media companies are cutting staff and shifting to an online focus, Big Rigs is quite confident of its future in the print news arena.
Despite what you have heard on TV and the radio or what you have read in recent days about the future of media in Australia, Big Rigs is on an upward spiral.
While major metropolitan newspapers The Age and Sydney Morning Herald are moving from a broadsheet size to tabloid style there are no plans to reduce production of Big Rigs (which is a tabloid size now).
We also have no plans to make users pay for online content and will continue to run as much news on our website, bigrigs.com.au, for free as we can.
Big Rigs knows truckies like something to hold onto and will continue as a free printed publication.
At the moment more than 26,000 copies of Big Rigs are printed each fortnight and go out to truck stops and other organisations for free distribution; on top of that figure are the subscriptions we send to individuals.
Most times copies of our publication are read multiple times as truckies like to share the paper.
We also have a good following on facebook, where we regularly run competitions and giveaways for tickets to events or products.
There were over 1000 entries for the recent competition giving away tickets to Winternationals at Willowbank.
And we stay connected with Twitter, and try and post traffic updates as often as possible to help transport operators and motorists following us.
Thanks to everyone who has sent in suggestions for stories or comments, keep them coming.
I will be following up all leads in the near future.
Email me at firstname.lastname@example.org.