This initiative is about celebrating all things truckie, including the transport industry you work in.
Truckies have a lot to be proud of.
As well as keeping the nation moving, you truckies are a generous bunch, raising millions of dollars for charities over the years through convoys for kids and offering your rigs in times of need whether it is flood, fire or drought.
There's plenty of examples of great truckies doing their bit, whether you're like Bandag Hwy hero Phil Berger and saved a little boy's life when he was suffering from severe heatstroke or you just do your job well every day, getting goods to people who need them.
So that's why we created Truckie Pride, to highlight what you've got to be proud of and we hope it rubs off on others, inspiring them to do something they can be proud of every day.
Truckie Pride has three major sponsors, Iveco, Spitwater and Brisbane Truck Centre, which have all invested in the campaign.
Thanks to our sponsors we have two $2500 cash wallets up for grabs as part of this Truckie Pride campaign.
So just like last year's Industry Pride winners Garry Rasmussen and Kemp Rutland, from Queensland, you could win one of these wallets to spend at one of our participating Truckie Pride businesses.
Garry and Kemp purchased products from TransAlign and Samios Tyres and both won $2500 to spend at participating businesses.
Last year business TorquePower was also a winner - by getting involved in the campaign they won free advertising in Big Rigs.
This year participating businesses that purchase additional advertising during the campaign period will also go into the draw to win some free advertising space to use in 2016.
It's really easy to get involved.
Just keep a lookout for businesses displaying the Truckie Pride logo, entry forms and posters.
Or search our full-page listing of participating business on page 37 in this edition to find a business near you, or online.
The competition winners will be chosen by random draw on Wednesday, January 5.
Winners will be able to spend the $2500 in any participating business.
And there's still time to get on board if you want to show your Truckie Pride and take out an advert to support the campaign.
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